When I first started working as an educational consultant, the school I was stationed at had just started to transition to a STEAM school, which meant they had to pick a theme. When they picked a new theme, they realized that not only did they not really have a logo, but they had almost no marketing materials at all, let alone materials that displayed the new direction of the school. After a few people noticed that I enjoyed making posters, they asked me to design a new school logo and some promotional materials. The materials below were used for about a year and a half, until the school was awarded a magnet grant that resulted in another round of rebranding for the school.
The logo below is the logo I designed after the theme of Integrated Technology and Biological Science was decided on. I chose a blocky, serif font that was somewhat reminiscent of typewriters, as the school is an older neighborhood school with deep roots; but just like how the school had recently had a multi-million dollar renovation, this font looks modernly updated from the classic typewriter. I chose the basic molecule structure to obviously represent the biological sciences, but it more subtly represents the close-knit family that the school has cultivated that is reaching out into the community as it evolves into something new.
Along with a new logo, I was asked to create three, six-foot tall banners that could be placed next to or near each other at school enrollment fairs and school functions. Using the hexagon shape throughout the designs reflects the logo but also the interconnectedness of the community, our students, and our curriculum.
This last design is the cover for the school year book, carrying a single-color version of the school logo but using the colors from the original molecule behind each of the images.
